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E-Books & E-Encyclopedias
Encyclopedia of Sports Management and Marketing
Provides approximately 834 original articles to provide business-themed definitions and sport-specific examples to illustrate and explain the academic sport management context. Some topics have a narrow focus and apply to a specific common, professional component. For example, "Customer Satisfaction" is a detailed analysis of a topic specific to event management. However, most entries cover at least two topical areas, such as "Contracts, Vendors," and are useful within event management and the legal aspects of sport. Likewise, "Activation, Sponsorship" is identifiable with sport marketing and event management.
eBook Collection (EBSCO)
Thousands of current titles on many academic subjects.
Print Reference Sources
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