Entrepreneurship: E-Books

Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture How to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Anyone involved in business will, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. They are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.

Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.

This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include: 

• Main processes of entrepreneurial venture creation, innovation and growth
• Operational steps characterizing processes of entrepreneurship
• Establishing and realizing entrepreneurial ventures
• Core processes and practices of entrepreneurship

With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on this subject.

A companion website featuring: a lecturer's guide, with extra assignments and links to videos, PowerPoint slides for teaching uses and a questionnaire with detailed feedback for students, is available at: http://cw.routledge.com/textbooks/9780415561204.

Interest in entrepreneurship by both scholars as well as policy makers has exploded in recent years. This important new book provides a path breaking theoretical foundation that forms an original and valuable conceptual lens for making sense and understanding the important role that entrepreneurship plays. This book goes a long way in providing a systematic and rigorous framework for unraveling entrepreneurship and its impact on society. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany An important new addition, by one of the entrepreneurship field s broadest and most important scholars, Entrepreneurship: Theory, Networks, History will be required reading for anyone interested in truly understanding entrepreneurship. Scott Shane, Case Western Reserve University, US In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalises the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to source information, and then create their own networks to exploit this information. Applying these insights to historical evidence leads to a radical re-interpretation of key issues in economic and business history, including the emergence of trading companies, the spread of empires, the rise of the modern corporation and the globalisation of the firm. This authoritative book by an established scholar is essential reading for economists, social scientists and historians, as well as business and management scholars.