| AUDIENCE |
Professors, researchers, scholars, students |
| APPEARANCE |
Plain cover, and black and white pictures |
| ADVERTISEMENTS |
No advertisements |
| AUTHOR | Experts in the field, professionals |
| CONTENT & FOCUS |
|
| DOCUMENTATION | Bibliographies, footnotes |
| ILLUSTRATIONS |
Few illustrations, relevant research oriented charts, graphs, and tables |
| LANGUAGE | Specialized formal language |
| LENGTH |
Usually quite lengthy, giving in-depth research, theories, analysis |
| PUBLICATION FREQUENCY |
Usually published monthly, or quarterly |
| EXAMPLES |
Journal of Experimental Biology; American Scientist |
| AUDIENCE | General readers |
| APPEARANCE | Colorful cover, glossy paper, and color pictures |
| ADVERTISEMENTS | Several colorful advertisements |
| AUTHOR |
Journalists, staff writers, usually not experts in the field |
| CONTENT & FOCUS |
Current events, general interest |
| DOCUMENTATION |
Very little, if any documentation |
| ILLUSTRATIONS | Many colorful eye-catching illustrations |
| LANGUAGE |
Easy to read |
| LENGTH |
Usually short to medium, giving overview of topics |
| PUBLICATION FREQUENCY |
Usually published weekly, or monthly |
| EXAMPLES | Psychology Today; Newsweek; National Geographic; Time |
